THE LITTLE BLUE BOOK OF   JOHN BRENTLINGER             Forward by DAVID THOMAS

This book is about the necessity of change in order to accommodate today's consumer.  Today's prospect is smarter, more educated, and typically knows what he or she wants, needs, and how much he or she is willing to pay for it.

 

John Brentlinger has been on the cutting edge of Breakthrough Thinking for salespeople nationwide.  Although tailored for auto sales, John gives salespeople of any product or service, the necessary insight into the psyche of the prospect.  This 223-page book is not a substitute for John's Sales Training Seminar, but a supplement.  In fact, his seminar is not outlined in the book at all. 

 

Selling is not manipulation, twisting arms, or using psychology to get people to buy things they don't want, don't need or can't afford.

 

Times Have Changed!

 

Technical training and massive amounts of product knowledge simply have not worked to retain good salespeople and keep loyal customers.  Conceptual selling, which places the wants and needs of the customer first, is the key to success in business today.

Right now you may be saying,

"I've been selling cars for 30 years, what can you possibly teach me about selling?

My question to you is:

Have you really been selling cars for 30 years?  Or have you been selling cars for 1 year - 30 times?  Would you like to know what prospects think of your technique?

 

THE LITTLE BLUE BOOK OF   JOHN BRENTLINGER             Forward by DAVID THOMAS

This Book is written from the Prospect's Perspective and tells it like it really is!

 

 

If you think this book will be no different than every other sales book,

Check Out the Following Chapter Titles from

The Little Blue Book Of Selling

 

 

Prospects Have More Reasons To Buy Than We Do To Sell	Stop Asking For Their Name and Number
Stop Closing....  Start Opening	People Buy For Their Reasons - Not Ours
Don't Give Them a Business Card	Stop Being Enthusiastic
Stop Selling Features and Benefits	Stop Assuming the Close
Stop Educating the Prospect	Don't Overdress
Get a Timex	Don't Tell the Prospect Everything You Know
Don't Get Commission Breath	Don't Have a Vanity Wall
Author's Apology	You Cannot Talk Anyone Into Anything
No Puppy Dogs, Please	Actual Columbo Questions.... And Statements
Stop Trying to Control the Sale	How to Sell at Prices Higher than your Competition

 

 

What does the #1 Lexus sales associate in the country think of

The Little Blue Book of Selling?

 

If I had read this book twenty years ago, I'd be retired and on the golf course!  It's my Bible for selling and I've adopted this philosophy at my dealerships.  David Thomas  #1 Lexus Salesman