"If your sales results are not what you thought they would be by now, and if you have been selling for months or years with minimal progress, your frustrations are not your fault.

It is the way you were taught to sell, the way you were taught to think about selling which is holding you back.

For career salespeople, selling is a life skill.  Training as a life skill must be honest, results oriented, and focused on the customer.

For the last 50 years, training has been focused on the manufacturer, the products, the dealership, the manager, the sales process, and everything but the customer.

If sales training is a life skill, the foundation must be on the person we are selling to, not on the product we are trying to sell.  The product approach is too difficult, too selfish, and requires pressure, tricks and manipulation. 

Selling is an art, not a science.  There is no path to the sale which works with every customer.  There is no word track which can be mastered to achieve sales success.

Life skills sales training means that we are willing to take a good look at ourselves and our customers, and we are willing to learn all we can about both, and then work honestly and sincerely to meet the wants, needs and budget of those to whom we sell.  Anything less is uncivilized."

John Brentlinger

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